[🍪 Privacy Marketer] Percentage of people rejecting cookies in EU

As a marketer, you must know this info, especially if you’re selling internationally.

Font: Eurostat.

• Spain & France: 35% of users reject cookies

• In Portugal, Belgium, Switzerland, and Sweden,… up to 40% of users reject cookies !!!

• Germany, Netherlands, Austria, Finland, Ireland,… up to 60% of users reject cookies !!!

We must think that these numbers are higher in each study that Eurostat makes.

As a marketer, it is crucial to stay informed about user behaviors and preferences, especially regarding privacy-related aspects such as cookie acceptance. Recent data from Eurostat sheds light on the growing trend of users rejecting cookies across various European countries. These statistics highlight the significance of understanding and adapting to user preferences, particularly if you operate in international markets.

In Spain and France, a considerable 35% of users actively reject cookies. This indicates that a significant portion of the population prioritizes their privacy and prefers to limit the tracking of their online activities. Marketers targeting these markets should consider privacy-conscious strategies and explore alternative methods to engage users effectively.

The statistics become even more striking in countries like Portugal, Belgium, Switzerland, and Sweden, where up to 40% of users reject cookies. This signifies a heightened sensitivity towards privacy, requiring marketers to adopt robust privacy-focused approaches to respect user preferences while delivering personalized experiences. These markets demand innovative solutions that can provide tailored content without relying heavily on cookie-based tracking.

Furthermore, in countries like Germany, Netherlands, Austria, Finland, and Ireland, an astonishing 60% of users reject cookies. This underscores the urgent need for marketers to rethink their data collection, targeting, and personalization approaches. Building trust and engaging users through alternative means becomes paramount in such environments, as traditional cookie-based strategies may prove ineffective.

It is crucial to note that these statistics are likely to be even higher in subsequent studies conducted by Eurostat. This indicates a growing trend of privacy consciousness among users, emphasizing the need for marketers to adapt their strategies accordingly.

As a marketer, understanding these trends and user preferences is essential for developing effective marketing campaigns that respect privacy, build trust, and deliver meaningful experiences. By leveraging alternative data collection methods, employing privacy-by-design principles, and embracing innovative approaches to personalization, marketers can navigate these challenges and connect with their target audience in a privacy-forward manner.

Remember, the success of international marketing campaigns hinges on respecting user privacy preferences and adapting strategies to align with the evolving landscape of data privacy regulations and user expectations.